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Fitness Brands List

Rollerblade

Rollerblade is the company that modernized the design of inline skates and made them widely accessible to riders all over the world. In fact, many people only know inline skates as "rollerblades" to this day.

In the decades since, Rollerblade has continued to lead the industry with innovation and grass-roots programs that support the fast-growing sport of inline skating. Check out their full collection of inline skates, protective gear, skating accessories, and more!

K2

K2 was born as America's ski company on Vashon Island in Washington State's Puget Sound. The company today has an international portfolio of over a dozen world-renowned brands in over 40 product categories.
K2 Surge 80
Skates
$229.95
Video
Available in 5.0, 6.0, 7.0, 8.0, 9.0, 10.0, 11.0, 12.0, 13.0
K2 Surge 84
Skates
$229.95
Video
Available in 7.0, 8.0, 9.0, 10.0, 11.0, 12.0, 13.0
K2 Grid 90 Intuition
Skates
$379.95
Video
Available in 6.0, 7.0, 8.0, 9.0, 10.0, 11.0, 12.0, 13.0
K2 Surge 80
Skates
$229.95
Video
Available in 5.0, 6.0, 7.0, 8.0, 9.0, 10.0, 11.0, 12.0, 13.0
K2 Surge 84
Skates
$229.95
Video
Available in 7.0, 8.0, 9.0, 10.0, 11.0, 12.0, 13.0
K2 Grid 90 Intuition
Skates
$379.95
Video
Available in 6.0, 7.0, 8.0, 9.0, 10.0, 11.0, 12.0, 13.0
K2 Grid 90 Intuition
Skates
$379.95
Video
Available in 6.0, 7.0, 8.0, 9.0, 10.0, 11.0, 12.0, 13.0

Powerslide

Powerslide began in 1994, during the age of the inline skating boom. By 1997, Powerslide had launched several in-house brands and started to develop their own product line. Powerslide is now an industry leader, being the first manufacturer to pursue 125mm wheels, innovate and make popular three-wheel skates, and create the proprietary Trinity frame mounting system.

Doop, USD, Kizer, Xsjado, Shadow, Gawds, and UnderCover are some of the major brands you've likely heard of that fall under the Powerslide umbrella. Powerslide covers all genres from aggressive street skating to off-road nordic skating.

Bont

Bont inline speed skates and boots have been an industry leader since coming onto the seen in 1975. They are designed to fit snug to maximize energy transfer and performance.

Bont products are all geared toward the inline fitness marathon and racing enthusiast. Skin suits for racing and training can be found in the Bont Apparel category, while all Bont specific skate parts, such as frames, axles, brakes and mounts, can be found in the Bont Inline Skate Parts category. Bont Bags and Bont brand Inline Skate Wheels are also available.

Bont Jet Inline Skates
Black/Red
$439.00
Available in 6.0, 6.5, 7.0, 7.5, 8.0, 8.5, 9.0, 9.5, 10.0, 10.5, 11.0, 11.5, 12.0

USD Universal Skate Design

UPSIDEDOWN was born on July 29, 1997. First was the Damocles skate, which already had lots of interchangeable parts. The ideology was to turn the industry UPSIDEDOWN with new concepts & designs that would make it possible for skaters to use parts from other companies to customize their skates.

In 1998, UPSIDEDOWN was renamed to USD, and the legendary Throne skate was released. For the first time, bladers could use different frames such as Senate, 50/50, Kizer, and also have the option of soulplates in different shapes and materials.

In 1999, Brian Shima joined the team, and The Psirus was released with a new liner, look, improved performance, as well as new frame exchange technology which made adapter plates less necessary. So, it was no doubt that USD/Powerslide joined in the development of the UFS system, a standardization for rollerblading frames today. Kizer, the frame brand from Powerslide, was the first aftermarket company offering UFS frames (the Stream Frame). Meanwhile, USD was driving forward with customization technologies of their own.

USD has since changed their name to "Universal Skate Design" to more closely reflect their ideals of continually improving, adapting, and evolving with time. They offer the most molds of any other aggressive boot company and encourage skaters of all ages to continually push the envelope to improve, adapt, and evolve. USD is one of the main developers in blading's biggest worldwide collection of skate manufacturers, Powerslide, and is committed to promoting and supporting street skating while continuously focusing on innovation in hardware and technology.

New
USD Sway Michael Witzemann II Pro
Skates
$329.00
Available in 7.0 - 7.5, 8.0 - 9.0, 9.5 - 10.0, 10.0 - 10.5, 11.0 - 12.0

Alcedo

Created by skaters that are enthusiastic and ready to push boundaries with a comforting message and innovative design. The name and logo are inspired by the Alcedo bird, featuring a dual-beaked bird's head that intentionally looks like a sort of compass; they're guiding you through whichever path you might choose and encouraging your flight.

Anarchy

Anarchy is a skate brand focused on bringing powerful styles of skates with a history and reputation built in roller derby and aggressive inline skating.

Atom Skates

Atom is part of the Nistevo Sport Manufacturing Group, which includes Luigino Inline Speed Skates and Atom Wheels. They are known for their high-performing inline skate wheels with urethane applications designed for both indoor track and road applications. Atom protective gear and accessories live up to those same high expectations.

Better Bearings

Based out of Southern Australia, Better Bearings is committed to supplying high quality, stylish, and affordable bearings that can withstand the rigors of modern roller skating.

Better Bearings is also an active force for good in the skating community and beyond. 5% of all profits are donated to UN Women Australia and they have completely removed all plastics from their supply chain in an ongoing effort to be environmentally friendly.

Bones

Bones began with George Powell in the early 1980s when skateboarding had fallen in popularity due to the lack of quality product available on the market. This lead to manufacturers overseas being able to produce better bearings than American bearing companies at a fraction of the cost, so Powell set out to find the best bearing in the world that would be affordable to skaters. His mission took him to Switzerland, and the bearings produced there were faster and better then any others he tested. Working closely with the Swiss manufacturer, Powell developed multiple improvements on bearings for skating applications, eventually leading to the best bearings available on the market today.

Chroma

Chroma Aggressive Skating Wheels has a solid team of riders. IW attached a quick video to each wheel. Feel good knowing that each pack sold rolls something back to the skaters.

Dream Urethane

Founded by skating mastermind Jan Welch, Dream Urethane brings together a diverse mix of skaters from all over the world. Together with the creative minds of Jeremy Beightol and Chris Peel, as well as a team of talented pro riders, they made their dream a reality. We can't wait to see what they dream up next!

Endless Blading Co.

Endless Blading Co. pumps out serious urban, urban freestyle, or even freestyle slalom frames. All are premium extruded aluminum (cut from solid block aluminum) frames. Very strong. Very responsive. Very cool.
New
Endless MK2 80
Frames
$219.00
Available in Multiple Colors
New
Endless Ultra 80
Frames
$229.00
Available in Multiple Colors
Endless Swan
Frames
$199.95 $219.00*
Available in Multiple Colors
Endless 84 Trinity
Frames
$209.00
Available in Multiple Colors
Endless 90 Trinity
Frames
$219.00
Available in Multiple Colors
Endless 90 LR Trinity
Frames
$219.00
Available in Multiple Colors
Endless 100 Trinity
Frames
$219.00
Available in Multiple Colors
Endless Ultra 90
UFS Frames
$249.00
Available in Multiple Colors
Endless 80
UFS Frames
$229.00 - $259.00
Available in Multiple Colors

Eulogy

Eulogy aggressive inline trick skating wheels have been skated by the best in the world. Poured in the USA and proven to be wheels that you can count on time and time again.

EZeeFit

EzeeFit Ankle Booties can be used instead of, or under the sock. They are easy to slide on and work to prevent blisters or provide comfort from pressure points (hot spots) on new or tight-fitting skates. They also help to fill up volume for those with narrow feet.

Flying Eagle

Quality elements and great prices all around! Roll with wings in Flying Eagle skates, wheels, and accesories; you'll get the most bang for your buck.

FR Skates

The FR Skates brand was formed by the creators of Seba Skates (Sebastien Laffargue and Greg Pinto), so look no further to find the original FreeRide Skates.

Ground Control

The Ground Control Frame Company was founded in 2001 by Jon Elliot, a Razors team rider and well respected figure in the aggressive inline skating market (see Rat-Tail, NIMH skates, 4x4, etc), and Razors skate distribution company, Sunshine Distribution. Ground Control frames are found on a variety of skates and are used by a multitude of pros that embrace the frames durability and capability. Offered in flat, freestyle, and anti-rocker setups, Ground Control frames feature pre-grooved H-Blocks and two-piece, recessed locking axles, which reduce the axle wear making it easy to replace wheels.

Heelys

Inline Warehouse

Inline Warehouse is stoked to offer all kinds of high quality, functional, and fun products that were designed by skaters and loved by everyone! IW offerings include wheels and bearings - both available in some great add-on deals - as well as an array of comfortable apparel and functional accessories like our signature skate bag!

IQON

Matter

Go to any marathon in the world and the majority of racers there will have Matter wheels. No other inline skating company, not just wheel producers, holds as many records and titles as Matter does. Matter was a leading force in legalizing 110mm and 125mm wheels, as well as the first to produce hollow core wheels. Matter wheels are not define by their hardness, but instead use a dual hardness system to identify the performance of their wheels based on the wheel footprint.

Moonshine Co.

Everyone should be able to feel comfortable in their own skin with their own body. Moonshine athletic wear is designed to offer high performance and fashionable style all while remaining comfortable and sexy. Make your moon shine with Moonshine Shorts!

Moonshine UHMW

Piper

From mastermind urethane chemist Neil Piper. Starting in the 1980s with Hyper Wheels, Neil has developed countless patented technologies and big names that include Voodoo Thane, Matter, Kuzak, and Atom IQ Wheels. Piper Wheels are his next great generation of wheels for skaters to enjoy.

Playlife

Playlife is Powerslide's entry-level brand, creating high-quality inline skates designed with new skaters in mind. By borrowing proven features and technologies from Powerslide's premium lines, Playlife delivers fun, stylish, and performance-focused skates at accessible price points.

Razors

Razors is a leading manufacturer of high-end skate equipment. Together with an elite team of professional skaters, Razors has been setting the trends in both skating and technology for over 10 years. Incorporating Ground Control frames and wheels as well as JUG liners, many pro skaters have grown up skating Razors skates. WIth notable models such as the SL, Genesys, Cult, and more, Razors is known for high-quality boots and parts at great prices with no unnecessary frills.

Remedyz Remz

Remz was founded and owned by rolling pioneer Kato Mateu and has been designing high-end aggressive boots and skates for hardcore bladers. The unique hybrid soft boot, hard boot design, known as their Freedom-of-Feet concept is an acclaimed innovation, as well as their customizable ankle support system known as V-Cut. No buckle, no external cuff, these skates are "the Remedyz" for skaters that no longer want heavy plastic boots.

Roces

Roces was established in 1952 and became a protagonist in leather shoe production. In the late 60s, they began using their experience to produce high-quality leather ski boots; then again in the late 70s, they created the first recreational plastic ice skate. By 1981, Roces developed, arguably, the first inline skate and is now a world leader in the design and production of inline and ice skates. Roces has many years of experience and uses the best materials and components to ensure safety, dependability, comfort, and performance.

Smith Safety Gear

The Smith satety pads are top of the line - built for extreme street/ramp riding and offer the best balance between support, protection, and mobility.

The articulated design forms to joint contours, making it a flexible and comfortable, non-sliding fit. The special foam system provides ultimate protection on impact areas and longevity of the pads. The wide, adjustable fitting elastic strap and two adjustable neoprene/velcro closures ensure great fit and comfort. Designed to fit and stay put!!!

Sonic Sports

Sonic is founded by skaters that want to make skating better with the innovative tools and products to do so. They have smooth bearings and axles that have been tested by NASA (in outer space). They even have the Gripz Inline Skate Tool featured in the MoMA's permanent collection!

Standard Skate Company

Standard Skate Company is a project that started in 2020, and after a few years of rigorous design and testing, released its first boot - the Omni - early in 2024. Owned and operated by Lawrence Ingram, who has an extensive background in product development, Standard sets out to provide an elevated experience for its riders.

Them

Founded and independently owned by Jon Julio, a legendary skater who has been in the scene since the early 90s. They are a small brand based in Santa Ana, CA with a big impact on the skating community through their collaboration invitations, events, and more.

Triple 8

Under Armour

Founded in 1996 by former University of Maryland football player Kevin Plank, Under Armour is the originator of performance apparel. The technology behind Under Armour's diverse product assortment for men, women and youth is complex, but the program for reaping the benefits is simple: wear Heatgear¨ when it's hot, ColdGear¨ when it's cold and AllSeasonGear¨ between the extremes.

Under Armour's mission is to make all athletes better through passion, design, and the relentless pursuit of innovation.

UnderCover

UnderCover Wheels continues to innovate and bring forth arguably the highest quality, highest performing, and most fun-to-skate urethane in the industry. UC Wheels now cover aggressive, urban, casual, cross-training, and even speed-skating wheels.

Oysi

Known for a crazy looking name (pronounced wish) and great inline skate frames from one of the brightest minds in the industry, Cletus Kuhn.
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